Master Miguel Angel Jimenez
The Open de Andalusia
Miguel Angel Jimenez, AlvaroQuiros, another internationally successful golfer, thanked Turkish Airlines andtournament host Jimenez and all those whose efforts went into organizing theevent.
Tournament director jose mariazamora
Director of The European Tour,Jose Maria Zamora said that the tournament was a source of pride that calledfor expressions like `first class event`and `first class partner. He concludedhis remarks by saying that Turkish Airlines is not only a first-class operationbut also the sponsor of his own favorite team, FC Barcelona.
And Paul Lawrie
The winner of this year`s TheOpen de Andalucia by Turkish Airlines was the 42-year-old Paul Lawrie. AScottish golfer from Aberdeen, Lawrie has been a well-known figure on theEuropean Tour since 1992. Lawrie was also the winner of The Open Championshipin 1999.
Guide
Malaga is one of Andalucía`smajor cities along with Granada, Cordoba, Seville, Murcia and Almeria. Comingunder Phoenician. Roman and Arab rule in the past, Malaga is a historic city aswell as a touristic paradise. The vast coasts of the Costa del Sol, the lastbay before the Mediterranean meets the Atlantic, begin to fill with touristsstarting in early spring.
Historic Alcazaba, the PicassoMuseum, the Costa del Sol and the cafes at the city center are just some ofplaces you must see in Malaga. If you like seafood, you will be more thanpleased by the abundance of fresh fish you `ll find there at extremelyreasonable prices. You can also explore the Alhambra Palace and Cordoba Mosqueon day tours from Malaga, which is not far from those two cities.
The future
The past 10 years have seen aradical transformation of the music industry away from a system of distributioncontrolled by major record companies to an absolute flood of new music,
New artists and new ways toboth distribute music and reach music fans. This transformation has been drivenby the Internet and new technologies including Napster, iTunes, file sharing,Bit Torrent, email, instant messaging and Twitter.
How can musicians of today andof the future prepare themselves for a career in this dynamic marketplace wheremany of the business rules of the past have been eliminated and new rules arebeing invented every day? At Berklee College of Music, the world`s largestmusic school, we think about these issues every day as we prepare students forsuccessful careers in music.
The challenge facing recordingartists and record labels is the idea of being able to sell recorded music insignificant volumes. That business is clearly under a lot of pressure. CD salescontinue to fall. Digital sales have started to emerge but they are notreplacing CD sales. In addition, digital sales online are certainly starting tolevel off after the growth of the last few years.
Therefore, the idea that onecan record music, distribute it, and make money as musicians and labels havedone in the past is not necessarily going to hold true any longer. That is ahuge challenge to any business that defines itself as a record label, andchanges the fundamental economics of the music industry.
Quite possibly, there will notbe any recording revenues available 10 years from now, or if they areavailable, they will be available in a very different way. Music fans will bepurchasing music as part of a subscription service or a utility like a cabletelevision subscription or from an Internet Service Provider, so that is afundamental change in the music industry that the industry has to cope with.
We are already seeing serviceslike Spotify, Radio and Pandora emerge to deliver music to fans eitherdigitally for a subscription fee or through the support of advertisers. Longterm, musicians will need to figure out a strategy for how they are going tomake money in the music business if recorded music as an engine to drive salesis no longer the dominant revenue stream.
What we call the musicindustry is only about 70 or 80 years old, and the radio, then vinyl recordingsand cassettes and then CDs have largely driven it. However, 70years ago, there wasnot really a music industry based around recordings. Instead, it was basedaround live events, concerts, and parties and that is where musicians mademoney if they made any money at all in music.
In some respects, we are goingback to a model where recordings are not the primary source of revenue, butinstead it is going to be more of the interaction with the audience and theexperience.
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